Bassia Bassia: A Tranquil Retreat
Founded with the vision of merging city vibes with serene beauty experiences, Bassia Bassia is a boutique salon established by master stylist Sarajane. Located in the LES of NYC, the salon serves as a comforting escape from the urban hustle. As the designer, I was tasked with crafting a brand identity that mirrors the salon's tranquil atmosphere and its commitment to personalized beauty journeys. The result is a comprehensive branding solution that encompasses:
/ Brand Strategy
/ Creative Direction
/ Brand Identity
/ UI/UX Design for the Salon's Online Presence
/ Social Media Content Creation
/ Print Design
This project exemplifies a harmonious blend of modern bohemian aesthetics with thoughtful design, significantly enhancing the client's brand and customer engagement.