We Are Plant People: Urban Green Startup & Community

Founded with the vision of fostering a greener, more connected urban lifestyle, "We Are Plant People" is a community-centric startup and shop located in the city. As the designer, I was tasked with creating a brand identity that communicates the organization’s commitment to plant care, well-being, and urban community engagement. The result is a comprehensive branding solution that encompasses:

/Brand Strategy

/Creative Direction

/Brand Identity

/UI/UX Design

/Print and Packaging Design

This project showcases a seamless fusion of funky earthy and organic yet clean aesthetics that connects with the brand's community.