Hajime Shoji, a Japanese silk textile mill, specializes in crafting Oshima Tsumugi, naturally dyed silk used for kimonos. Known for exquisite workmanship and preserving Japanese heritage. I had the privilege of undertaking the responsibility of developing the brand strategy and designing a webpage to convey their rich history and traditional values to a wider English-speaking audience. Additionally, I aimed to shine a spotlight on their latest innovations, bridging the gap and fostering an appreciation for their craft across cultural boundaries.
Brand Strategy / Copy / Creative Direction / Website Design
LOOK & FEEL
COLOR INSPIRATION